About the client
PALLTEX has been offering high-quality and diverse models of workwear, medical wear, safety footwear and personal protective equipment for over 30 years.
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5
Weeks
Intensive work for building the overall visual identity
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35
Screens
With a unique design based on UX testing results
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25
Coffees
Consumed during the work
At first...
Brief
Create a design identity and build a brand new online store
Problems
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Huge assortment of products and product groups
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Need to create a B2B portal for fast bulk ordering of items that have variants like size and color.
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Create an appropriate, convenient and fast checkout process that ensures users complete their orders successfully.
Colors
We used the colors from PALLTEX's brand book.
Primary
Accents
Font
Site map
The main goal was to keep user journeys as fast and simple as possible, since the online store offers a large number of products across many categories and subcategories.
Icons
Design
The online store features a clean and modern design optimized for both desktop and mobile devices.
Homepage navigation
The navigation is clear and as simple as possible, enhanced with icons that help users quickly scan information.
Active state
Subcategories can include a banner that quickly clarifies the main category and directs the user to special offers.
Subcategory
Product page
The product page is carefully constructed to present all product information in a structured and prioritized way.
Basket
Search
The site's search is designed for two user scenarios: a user looking for a specific product, and a user browsing for a type of product.
Responsive design
