About the client

Kia Bulgaria is the exclusive representative of the global mobility brand Kia Corporation, whose main goal is to create sustainable mobility solutions for users, communities and societies worldwide. Kia Bulgaria sells the full range of vehicles and spare parts produced by Kia Corporation in the country, and provides warranty and post-warranty service for all Kia cars.

01 Problems

Outdated design

The main issue was the outdated design of KIA's site, which did not reflect their design philosophy. A more modern feel and a significant overhaul and adaptation of the site for different devices and resolutions were required.

Brand consistency

The design uses KIA colors, fonts and imagery and includes elements that reflect the brand's history and heritage.

02 Brief

Create a design that

has a modern and minimalist look tied to KIA's style guide aesthetics.

03 Colors

The primary palette is used as Kia's brand identity color palette and selections from this palette (as defined below) can be used for backgrounds and text. The secondary palette is used as a supplementary brand palette. They are not used in any component on the website.

Primary palette

Secondary & Background palette

Secondary Kia’s brand

04 Site map

05 Typography

For body copy (excluding page titles and buttons) the KIA Regular font is used and only the first character is uppercase. If KIA Bold or KIA Regular are used for a page title or button, all characters are uppercase.

06 RESPONSIVE DESIGN

The site is optimized for mobile devices with a responsive design that adjusts to fit the screen size of the device used for viewing. This ensures it is accessible and easy to use on both desktop and mobile devices, providing a seamless user experience.

The simplicity of the straight line

Overall, the redesign of KIA's site resulted in a modern and visually appealing design that showcases the brand's products and services in a compelling way.

The simplicity of the straight line

The site now features a clear navigation menu, search bar and filters to help users navigate and find the information they need.

07 INNER PAGES

The design includes high-quality images and videos to highlight the vehicles and brand features, as well as interactive elements such as 360-degree views.