About the client
-
Investbank AD continues to strengthen its position as a dynamically developing Bulgarian bank and expand its presence in the financial markets, offering its clients and partners innovative products, modern services and a personalized approach to service.
Brief
Build a design identity and improve the site's usability
At Investbank we want to take all steps toward full digitalization of our services; for this purpose we need a new website that will serve as the foundation for all our future digital products.
Problems
-
Need for a better user experience and easier paths to key information about our services.
-
A faster, more modern website that inspires trust in users.
-
Create a unified visual language for all sites and microsites that aligns with the brand book and the direction in which the bank communicates with its clients.
Design
The overall feel of Investbank's design is fresh and modern. UI and UX are based on the latest analyses of user behavior and are fully intuitive.
Icons
Colors
Font
Site Map
Details
Many users in Bulgaria are often skeptical about banking products, so besides pleasant graphics, we deliberately avoid very small text; each product has a calculator in some form for quick reference and greater clarity.
Mobile
version
Since a large percentage of the bank's users visit the site using mobile devices, this was one of our main priorities: to achieve ease and functionality.
Inner
pages
The correct structure of inner pages is very important for any site, as the goal is to save users' time so they can scan the information they need as quickly as possible.
