About the client
Acibadem City Clinic is one of the largest groups of medical facilities in Bulgaria with a leading role in providing medical services in various fields of medicine.
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17
MONTHS
Hard work to build the overall vision
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375
SCREENS
With a unique design based on the results of UX tests
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375
COFFEES
Drunk during work
BRIEF
01
To build a design identity and to
improve the usability of the site
Acibadem turned to us to create a new site that would allow their patients to access the necessary information, as well as to book appointments with specialists easily and conveniently entirely online.
PROBLEMS
02
- 1. Outdated design leading to a poor user experience.
- 2. Incompatibility with modern devices: An outdated website may not be compatible with modern devices such as smartphones and tablets. This can make it difficult for potential customers to access the site.
- 3. Poor search engine optimization, which can make it difficult for potential customers to find the site.
Colors
03
Font
04
ICON SET
05
The icons in the project are entirely made by our designers and are characteristic of the sector in which our client operates
SITE MAP
07
We focused on several things: user paths to be clear and easy to navigate, the goal was for the user to be able to find the service or information they are looking for as quickly and conveniently as possible.
Homepage navigation
08
The homepage navigation has undergone a total change. It now features a clean and modern design that is optimized for both desktop and mobile devices.
Before:
Now:
Hospital colors
09
According to the brand book, each hospital has color coding, which is embedded in the site to help distinguish and specify them.
News
Vacancies
We paid great attention to the creation of the Vacancies section, as it is of great importance to the client. Our goal was to have an extremely good UX/UI and to make it as easy as possible for the applicant to reach the position they are looking for
Blog
We created a blog where users can easily find the necessary article, as well as be able to follow what is written by a specific doctor.
Events
Events in this type of activity are of great importance, because in the world of health, information about prevention has a key role in the work of every hospital.
We created a calendar in which the events of the various Acibadem hospitals are clearly distinguished
Filtration
10
Filtering information on every site is of great importance, as this is the way we can save time for the user who is looking for specific information.
Search engine
Filtration of locations by services
Search engine for doctors
Search engine - Symptoms, Diagnoses and Procedures
Corporate site
11
INNER PAGES
12
Responsive design
13